Top 5 Beauty Retail Apps in Tunisia Q4 2022: Performance Insights

In Q4 2022, Tunisia's top beauty retail apps demonstrated diverse trends in weekly downloads, reflecting the dynamic nature of consumer engagement in the beauty sector. Here, we provide an overview of the performance of the top 5 beauty retail apps, based on data from Sensor Tower.

cosmetique.tn from MWB DISTRIBUTION saw a notable peak in downloads in early October, reaching approximately 659 downloads in the week of October 3rd. However, the app experienced a gradual decline, hitting a low of 94 downloads in mid-November before rebounding slightly towards the end of the quarter with 156 downloads in the final week of December.

Cheap Makeup for Women by camil bauer maintained relatively stable downloads throughout the quarter. The app started with 259 downloads in the last week of September and witnessed minor fluctuations, ending the quarter on a high note with 262 downloads in the last week of December.

FARMASI from lemonplus experienced a varied download trend. Initial downloads were at 196 in late September, with a peak of 222 downloads in mid-October. After a drop to 18 downloads in mid-December, the app saw a small recovery to 102 downloads by the end of the quarter.

BeautyStore by MCOM had a fluctuating download pattern, starting with 91 downloads at the end of September and peaking at 278 downloads in early December. The app ended the quarter with 79 downloads in the last week of December, showcasing some volatility in user acquisition.

florence by mills also displayed varied performance in downloads. The app had a strong start with 157 downloads in late September but experienced a significant drop to 34 downloads by mid-November. Despite this, it managed to climb back to 79 downloads in the week before Christmas.

These insights highlight the dynamic nature of the beauty retail app market in Tunisia during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.